A great business plan will always include a strategic and aggressive marketing plan. Note also that the Balance Sheet is much simpler for unincorporated businesses without employees.
Sometimes this part of the plan will include tables that provide more details, such as a bill of materials or detailed price lists, but more often than not this section just describes what you are selling and how your products and services fill a need for your customers.
However, keep these alterations limited from one plan to another. Will you be selling wholesale or retail? What type of packaging will be required? Summarize the problem you are solving for customers, your solution, the target market, the founding team, and financial forecast highlights.
For a new business, these are forecasts. For that to be true for your company, you'll think of part of your business planning process as tracking your actual results against your financial forecast on a regular basis. Cash Flow Projections The Cash Flow projection shows your monthly anticipated cash revenues and disbursements for expenses.
Pricing Strategy Describe how you intend to price your product or service. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar. If you're looking for more resources to help you get started, this guide on how to write a business plan is a good place to start.
Listen to Tim Berry discuss lean business planning:. But, you don't need an exact match for it to be helpful.