And beyond a profit-and-loss statement for the department, athletics attracts donor dollars and is a primary source of branding for schools. Elite college athletes on the cusp of an eventual professional career may be faced with the prospect of never realizing their professional dreams — and never earning a dollar for their skills.
The unsafety of the sports alone should be reason enough for players to earn some kind of revenue from going out and competing for their schools. Some athletes are lucky enough to have a family that is willing and able to provide the money they need to cover the costs scholarships do not.
Still, colleges and universities use their athletic success to promote their school and entice potential applicants. That, in turn, can deprive other students of their chance to gain the education and experience at the college of their dreams, since their desired program will no longer be offered, says Anderson.
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