It should illustrate what you plan to offer or sell, the market you are in, and what makes your company unique. The plan looks at each sector of a business and makes sure that all parts are aligned, working towards similar goals.
It is concerned mainly with growth and renewal rather than in market execution. This is a good time to hone in on that SMART planning to ensure that your objectives are strategic, measurable, achievable, realistic and time-based.
Think of a corporate plan as a roadmap laying out everything you need to do to achieve your future goals and reach new levels of success. A corporate plan does more than simply keep your employees on a timeline for success.
However, for a larger business, things quickly become more complicated. Even if you involve many people in the brainstorming process, only a few should be involved in the actual writing process.