Comparative study of maruti suzuki

This is really a smart move by automobile companies to gain visibility through reality shows. The production management processes at Hyundai Motor India are overlaid with an organization-wide implementation of manufacturing best practices like Just-in-time inventory management, Kaizen, TPM and TQM, that help us in making the world's best cars, right here in India.

Comparative study of maruti suzuki and hyundai

It was not Toyota, or Nissan, or Honda ,three largest player in Japan, but Suzuki, a much smaller company with strong capcabilities in making small cars. Government has also imposed heavy imposed heavy import duties on imported vehicles to safeguard the car manufactured locally. Employing over 75, people worldwide, Hyundai vehicles are sold in countries through some 6, dealerships and showrooms. In this method, companies provide option to buy a new car of your choice in exchange of their old cars, but the price of old car is decided by the dealer by looking at its condition. Dealers should provide good after sales service and should maintain good relations with customers so that reference can be get and goodwill is create. India Customer Satisfaction Index Study. But between to the economic liberalization of , the automobile industry continued to grow at a slow pace due to the many government restrictions.

The main motive behind this was to popularize and promote the product in youth. People go in Malls for shopping and hangouts with their friends and family.

Comparative study of marketing strategies of maruti and hyundai

For attractive display they decorate their showroom as well as all the cars which are displayed. One of the largest industries in India, automotive industry has been witnessing impressive growth during the last two decades. Limited choices were available to the car buyers due to the limited manufacturers and tight supply. Government was the year when government taken a revolutionary initiative to review and reform its policy related to car industry. Ford has shown a considerable increase in market share due to its Figo. The consumers, in turn, have benefited from wide choice of models, technologically advanced cars and better service from the car manufacturers. In keeping with its leadership position, Maruti supports safe driving and traffic management through mass media messages and a state-of-the art driving training and research institute that it manages for the Delhi Government. Best mileage Car. They also advertise in Newspapers.

Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50, units per annum, with a capability to produce about half a million vehicles. Maruti's contribution as the engine of growth of the Indian auto industry, indeed its impact on the lifestyle and psyche of an entire generation of Indian middle class, is widely acknowledged.

questionnaire of maruti suzuki and hyundai

Methodology of Data Collection Primary Data:- Visiting various Dealers and asking them about their promotional Strategies and requirement of customers.

Various Marketing Strategies enables a firm to expand business activities for market reputation, to satisfy human wants, to lead to specialisation and efficient performance of production function climaxing in economic stability.

comparative study of automobile industry in india

In the domestic market it clocked a growth of To remain in this competitive market on has to come up different ideas and strategies. Employing over 75, people worldwide, Hyundai vehicles are sold in countries through some 6, dealerships and showrooms.

Comparative analysis of tata motors and maruti suzuki

MUL has good market share and hence its after sales service is a major revenue contributor. HMIL presently markets 54 variants of passenger cars across segments. However, the automotive industry witnessed tremendous growth after the entry of Maruti Udyog in the s. Limited choices were available to the car buyers due to the limited manufacturers and tight supply. The positive demographic factors, stable macro-economic environment and pro-reform policies of the government, low manufacturing costs, availability of skilled labour has attracted almost all major global auto players making their way into India like GM, Ford, Daewoo, Honda and Toyota The intense competition has compelled the manufacturers to launch the latest global offering in India as early as possible. So Maruti can use these as an opportunity to bring new and innovative car models in market and try to attract more and more customers. One of the largest industries in India, automotive industry has been witnessing impressive growth during the last two decades. In the domestic market it clocked a growth of The consumers, in turn, have benefited from wide choice of models, technologically advanced cars and better service from the car manufacturers. Suggestions and Recommendations To Dealers:- As dealers directly interact with customers, they should maintain proper Customer Relationship Strategy. They should differ service benefits and offerings according to the various customers segments.

Spending huge amount on various marketing strategies during recession. Ford has shown a considerable increase in market share due to its Figo.

project on marketing strategy of maruti suzuki and hyundai
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Comparative Study of Maruti and Hyundai