When creating your business plan, keep your objectives in mind. Make sure that your advertising, publicity, and promotional programs sound realistic based on your proposed marketing budget.
Product Features and Benefits You briefly described the key features of your product or service in the concept section of the plan. For all but the largest businesses, annual pro forma balance sheets are all that are necessary.
Is the market growing, flattening, or shrinking?
If the seller shows a future much more rosy than the past, ask why? Often people think of business plans are limited to starting up new companies or applying for business loans.
Look at: Which features will most appeal to consumers or end users?